Posts written by Rupen Shah
As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advice I can give them so that they can start building similar relationships with their client contacts. As it’s not something that I consciously think about doing, I was slightly perplexed by the question and had to force myself to deconstruct what a good “business relationship” i... more...
Despite what others tell me, I suspect I’m not that unusual... in most ways anyway. Almost every weekday morning, literally the first thing I do (after three rounds of hitting the snooze button) is to check the BBC Weather app. This is what then helps me to determine, in my still half-asleep state, what I shall wear to work, including footwear - can I get away with shoes that give me unbearable damp socks when there is the slightest hint of precipitation or do I need my rainproof boots? And a... more...
In a further move aimed at encouraging brands and businesses to enter the TV advertising market, Sky recently announced that advertisers would be able to deliver television adverts into Sky homes on an area postcode basis using Sky’s advertising service AdSmart. Before discussing this new feature, we here at Magnet thought it would be nice to kick off 2015 with an overview of the service; how it works, its USPs, how it benefits specific advertisers, and the potential implications of the servi... more...