Posts written by Kit Cox
There is no doubt that with Twitter's continuing growth, hashtags have become ingrained in modern popular culture, as well as being increasingly seen as a vital part of Omni-channel marketing as a means to harness conversation and to drive increased buzz. As with many areas of new media, there is a certain amount of scepticism around this tool, and importantly around what the value of using it is to your campaign. As such we have looked to answer many of the questions around the subject; incl... more...
In case you missed it, there was a fair bit of buzz last week about the creative use of the Guardian’s review of the new film “Legend” starring Tom Hardy as the Kray twins. It is fair to say the critic was not particularly enthused about the film, and having described it as “disappointingly shallow” in addition to only giving it two stars out of five, the critic was surprised to see the creative use of the review at the centre of the adverts for the film (below) This does raise a question a... more...
Happy Friday! To help you gear down for the weekend we have compiled a collection of some of our favourite articles from this week: Treat mobile marketing like online dating - but avoid these 5 costly mistakes: Most marketers today are reimagining their strategies to attract, retain and engage a mobile-first audience. By now, however, most have realized that mobile marketing has many unique challenges, such as fragmented landscape, screen size, attention span, etc. With these obstacles (espec... more...
Happy Friday! To help you gear down for the weekend we have compiled 10 of our favourite articles from this week: The evolving role of content in the digital experience: As the content marketing landscape continues to evolve, the days of simply publishing and managing content are over. Content has become the center of the digital experience, providing marketers a huge opportunity and need to better understand the real role of content, how it's changing, and what they can do to break through t... more...
There was an interesting development in the World of Search yesterday. Rumours had been flying around since February but it was announced that (perhaps in response to the Yahoo/Bing Alliance last year) Google & Twitter have formed a similar alliance, with the end result being that tweets can go straight into Google search results. Google will be rolling out the feature on searches on Google.com from Google's Android and iOS app, and on searches from mobile devices. The desktop web version... more...
This week Ikea opened the doors to their new Shoreditch based cafe, where the usual tables have been replaced by beds in order to simulate breakfast in bed. Doors were open daily 7am-3pm, offering a traditional Scandinavian breakfast of Gravadlax, Waffles or Ham & Eggs free of charge to customers who had a 45 minute slot to enjoy the experience. There has been a high volume of media coverage of this innovative stunt, which has been nicely timed to support their current TV campaign prom... more...
Another New year has rolled in, and the pace of work is starting to gear up, which means thoughts are now turning towards kick-starting your marketing efforts for 2015 – be that through upping your activity or reviewing your current agency and challenging them deliver even better results this year. We know it can be a challenge to know where to start, luckily help is close at hand with some fantastic free online tools to help drive an initial review everything from your website functionality... more...