Posts written by Robert Scott

03

Mar

2017

Happy Friday everyone! To help you gear down for the weekend we have two blogs from us at TMP Magnet and have compiled some of our favourite industry articles from this week: How Newsjacking Brands Covered the Oscars #envelopegate Fiasco Every so often an event occurs which seems to capture the ‘zeitgeist’. The heady combination of a pseudo-amusing occurrence, a particularly slow news day, and some sort of celebrity or showbiz involvement always seems to create the sort of social currency whi... more...

Author: Robert Scott

Category: Blog Posts

24

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have compiled some of our favourite industry articles from this week: Google to Sunset Google Site Search by end of 2017 Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google Site Search is a paid product that lets you power your internal website’s search engine based on the Google search technology. Google charges based on monthly query volume for the product.... more...

Author: Robert Scott

Category: Blog Posts

17

Feb

2017

Why 'Stop Funding Hate' Shouldn't Be As Straightforward As That I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.stop... more...

Author: Robert Scott

Category: Blog Posts

10

Feb

2017

  Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Influencer Marketing Looks BIG in 2017 - Some Words of Caution It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion of... more...

Author: Robert Scott

Category: Blog Posts

03

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Dancing to Kylie & Lunch in Italy... Key Ingredients in Strengthening Client Relationships As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advic... more...

Author: Robert Scott

Category: Blog Posts

20

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: 5 New Year’s Resolutions that TMP Magnet are Going to Live By in 2017 Be More Honest More Authenticity, Less Marketing Jargon, Zero Bullshit Avoid Sales Schmucks Avoid Extremes Avoid the Tale of the Cobbler’s Shoes http://www.tmpmagnet.co.uk/blog/2017/01/5-new-year-s-resolutions-that-tmp-magnet-are-going-to-live-b... more...

Author: Robert Scott

Category: Blog Posts

13

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Birth of Large-Scale Crowd-Sourcing in New Product Development? Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of pretty... more...

Author: Robert Scott

Category: Blog Posts

06

Jan

2017

Happy New Year and Happy Friday! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: It's 2017, and Here's Our Roundup of Predictions for the Marketing Industry Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but I’... more...

Author: Robert Scott

Category: Blog Posts

11

Nov

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week: Turning Content Pages into Lead Generators This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into subscribers and subscribers into customers. There was one answer to this question in my mind: landing pages. http://marketingland.com/turning-co... more...

Author: Robert Scott

Category: Blog Posts

04

Nov

2016

What Chatbots Are Teaching Us About the Future of Marketing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser... more...

Author: Robert Scott

Category: Blog Posts

21

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: SEO is not Dead; It’s Just a Shape-Shifter I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title a... more...

Author: Robert Scott

Category: Blog Posts

14

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: Hashtag or Crashtag: Should I Use Hashtags in My Marketing Campaign? There is no doubt that with Twitter's continuing growth, hashtags have become ingrained in modern popular culture, as well as being increasingly seen as a vital part of Omni-channel marketing as a means to harness conversation and to drive increased b... more...

Author: Robert Scott

Category: Blog Posts

07

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: What Can The Marketing Or Digital Agency Of The Future Look Like? It never crossed my mind when I joined Publicis as a Grad Trainee in the early 90s that by 2015 I’d be debating the very future of marketing, digital or creative agencies themselves. I guess this isn’t surprising. In the second half of the twentieth cent... more...

Author: Robert Scott

Category: Blog Posts

30

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: The Top 6 Questions CMOs Ask Before Hiring A PPC Agency In a highly commoditised market, with literally hundreds of agencies to choose from and very little obvious differentiation, the prospect of selecting a PPC agency can be a very daunting task. To make the challenge easier, we’d suggest you adopt a simple, two phas... more...

Author: Robert Scott

Category: Blog Posts

14

Sep

2016

Snapchat, one of the fastest growing mobile apps and social media, is to push its advertising further into the digital ad targeting world, bringing it in line with competitors such as Facebook. Snapchat for much of its infancy was an ad free platform and has only recently introduced ads to its offering. So with Snapchat now taking their first steps into digital ad targeting, is this the future of social media advertising? It’s fair to say that Facebook were the trailblazers with targeting ads... more...

Author: Robert Scott

Category: Blog Posts

09

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as a brand new one from us here at Magnet: Quick Reflections on Data Management Platforms In a marketing world with untold amounts of data about millions upon millions of potential customers and their media and purchasing habits it is crucial to have systems and structures to efficiently store, manage and analyse this data. This is where Data Management Platforms (DMPs)... more...

Author: Robert Scott

Category: Blog Posts

07

Sep

2016

In a marketing world with untold amounts of data about millions upon millions of potential customers and their media and purchasing habits it is crucial to have systems and structures to efficiently store, manage and analyse this data. This is where Data Management Platforms (DMPs) come in. So let’s begin with the basics – What is a DMP? A recent Euroconsultancy blog captures the essence in its description of a DMP as “A very smart, very fast cookie [data] warehouse with analytical firepower... more...

Author: Robert Scott

Category: Blog Posts

02

Sep

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week: How to Calculate ROI for Your Content Marketing Campaign You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great. But how, exactly, do you know how much of a return your content market... more...

Author: Robert Scott

Category: Blog Posts

26

Aug

2016

6 Possibilities For The Future of Social Media Marketing Most of us have grown so accustomed to social media being a part of our lives that it seems strange to think about it as a “new” phenomenon — but it is. In less than 10 years, a handful of niche sites catering to small populations have turned into dozens of apps and platforms that connect the majority of the world’s population. I think social media still has a long way to evolve, and marketers like us need to be ready for those changes... more...

Author: Robert Scott

Category: Blog Posts

19

Aug

2016

Neuromarketing: The Science, Art and Opportunity What if you could read minds? I'm slowly becoming more and more intrigued by neuromarketing and the science of being able to read a consumer's mind. Although, neuromarketing is nothing new. It’s been decades since advertisers, product developers and marketers first started using social psychology to influence what we buy. Companies have learned how to exploit basic human behaviors, and use science to understand how consumers react to marketing... more...

Author: Robert Scott

Category: Blog Posts

12

Aug

2016

How to be Successful in Snapchat Even if you don’t have the deep pockets to afford a listing in the discovery section of Snapchat, there is still an opportunity to participate in the fastest growing social network on the web. As with all things social media, it will require some creativity as well as an investment of time for engagement. Here are a few lessons that may prove useful to those considering the use of this medium https://www.searchenginejournal.com/big-brands-snapchat-7-lessons-su... more...

Author: Robert Scott

Category: Blog Posts

05

Aug

2016

7 Ways To Get To Know Your Audience Better With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out. http://marketingland.com/7-ways-get-know-audience-better-181862#.V59xHs5zQpk 5 Ways Brands Are Incor... more...

Author: Robert Scott

Category: Blog Posts