04

Nov

2016

Magnet's Weekly Roundup - What Chatbots Are Teaching Us About the Future of Marketing

Author: Robert Scott

Category: Blog Posts

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser hoping to make it in a world profuse with new and amazing digital experiences.

http://www.adweek.com/news/technology/what-chatbots-are-teaching-us-about-future-marketing-174309

Here Is Why You Should Be Running Native Ads

There are multiple options when it comes to attracting customers online -- promoted social media posts, pay-per-click ads and banner advertising are just a few options to throw your advertising budget at. While these are all very effective, there is another option that you should consider -- native advertising.  

https://www.entrepreneur.com/article/284585

Why the Focus on Short-Term Marketing Effectiveness Is Bad for Brands

Too many brands are taking a short-term view on effectiveness. That is the conclusion of a new report from the IPA released to coincide with its first Effectiveness Week. The research, based on an analysis of around 500 case studies entered into the IPA’s Effectiveness Awards, was done after many questioned the results of its previous research, which found that the optimum campaigns have a 60:40 ratio of long-term brand building versus short-term sales activation. The critics claimed that while this may have been the case before, the changing media landscape meant that the ratio had changed.

https://www.marketingweek.com/2016/11/01/making-marketing-more-effective/

How To Make The Grade When Marketing To University Students

PrettyGreen implemented a year-long qualitative research study involving 100 students around the country. Through conversations, video diaries, photos and questionnaires, our recruits documented their year at university, resulting in some significant findings for the brands who seek to connect with them. Here are 10 things to consider when appealing to the university shopper:

http://www.thedrum.com/opinion/2016/11/02/how-make-the-grade-when-marketing-university-students

The Complete Guide to Speeding Up Your Content

When it comes to website optimization, speed makes a huge difference. It doesn’t matter what performance metric you’re looking at – on-page engagement, social shares, revenues, search rankings – you name it. If your site is slow, you’ll have an extremely hard time achieving it. According to a recent report from Google DoubleClick, the average mobile site loads in about 19 seconds on a 3G connection. And yet, according to the same report, if your content page doesn’t load within three seconds, roughly 53% of your potential site visitors will bounce out.

https://www.searchenginejournal.com/complete-guide-speeding-content/176355/

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