Magnet's Weekly Roundup - Turning Content Pages into Lead Generators
Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week:
Turning Content Pages into Lead Generators
This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into subscribers and subscribers into customers. There was one answer to this question in my mind: landing pages.
The Insider’s Guide to Choosing a Programmatic Buying Platform
Readers of Marketing Land are surely aware of the opportunity with programmatic advertising, whether from the excellent MarTech Landscape Series or your years of experience. The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big question, though, is how to actually do it. When you’re ready to commit to programmatic advertising, what platform should you use? This is a conversation I’ve had countless times in my role at Google.
How to Drive Calls From Mobile Marketing
The era of the smartphone is now, and it certainly won’t be dying down any time soon, in fact – recent statistics indicate that 71% of UK adults have used mobiles or smartphones to access the internet this year so far; whereas a mere 40% of adults are using desktop computers. This ever-growing popularity increase in mobile usage means the requirement for marketers to optimise their mobile user experience (UX) has never been more essential.
11 Last-Minute SEO Tips to Get Ready for Black Friday and Cyber Monday
Regardless of whether or your website is strictly e-commerce or the digital face of your brick and mortar business, a strong web presence is a must – especially if you want to appeal to customers on the two biggest holiday sales of the season, Black Friday and Cyber Monday. On Black Friday and Cyber Monday 2015, online retailers enjoyed an increase in sales of approximately 15 percent over the previous year. Over 103 million customers spent more than 7.5 billion dollars online over the Thanksgiving weekend, resulting in record-breaking sales for online retailers.
Marketing Faces Death by Algorithm Unless It Finds A New Code
As artificial intelligence becomes more widespread, marketing strategies must be both human-focused and optimised for machine algorithms. Artificial intelligence (AI) is one of the most-hyped topics in advertising right now. Brands are increasingly finding that they need to market to intelligent machines in order to reach humans, and this is set to transform the marketing function.