Posts from November 2016
Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week: Turning Content Pages into Lead Generators This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into subscribers and subscribers into customers. There was one answer to this question in my mind: landing pages. http://marketingland.com/turning-co... more...
What Chatbots Are Teaching Us About the Future of Marketing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser... more...