Magnet's Weekly Roundup - Progressive Web Apps - Improving Mobile For Your Customers
Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet:
SEO is not Dead; It’s Just a Shape-Shifter
I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular conference last year.) Or maybe they drank their own Kool-Aid and really believe this nonsense.
Content Marketing Has an Identity Crisis
It was late on a Friday afternoon when I found myself sat in a comfortably large kitchen/office with a bunch of extremely smart, fresh-faced Oxford graduates deliberating the power of programmatic done differently. Our discussion had somehow found its way to the school of thought that advocates measurement as a driving force for strategy, making me uncomfortably twitchy.
Google is Splitting its Search Index, Prioritizing Mobile over Desktop
Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months. The split will see Google’s index broken into a rapidly updated mobile version, and a desktop version which will not be updated as frequently. This news was broken by Google’s Gary Illyes at Pubcon in Las Vegas, and again confirmed on Twitter following his keynote.
4 Tactics to Generate Quality Leads From Social Media
Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many see these sites, traditional social media marketing efforts have largely focused on using social platforms as branding tools, not lead-gen tools. While this is partly true, it’s not the complete truth.
Uncover the Truth With Google’s New Fact Check Labelling System
Google is making it easier for searchers to find the most credible stories with a new “Fact Check” label which has been added to Google News. Fact Check joins existing labels in Google News, such as In-Depth, Opinion, Wikipedia, Local Source, Highly Cited, and others. Publishers who have done the due diligence of fact-checking their articles are eligible to receive the “Fact check” label next to their stories. To be clear, Google is not manually fact checking articles. The onus is on the author to both fact check the article and add the “Fact check” label to it.