Magnet's Weekly Roundup - How to Calculate ROI for Your Content Marketing Campaign
Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week:
How to Calculate ROI for Your Content Marketing Campaign
You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential to bring an enormous return. And all of that is great. But how, exactly, do you know how much of a return your content marketing is bringing? What if you end up spending more money on it than it’s worth?
Why Most Content Marketers Suck at SEO (and How to Improve)
When it comes to using SEO in content marketing, it seems like everyone’s doing it. But most content marketers are doing it wrong. In fact, I would wager that only about 10 percent of content marketers are effectively using SEO. If SEO has been around for so long, why are so many marketers so terrible at it? That’s a great question. I’m going to tell you why, and show you how to be part of the 10 percent that gets it right.
Moving Your SEO Program Beyond Discovery
With over 3.5 billion searches per day, it’s no secret that search engines like Google have become a key place for consumers to find products and services. It’s the reason people like me have a job! The majority of companies looking to start a new SEO program would like to improve their overall search presence, increase brand visibility and drive new visits. Pay attention to that last piece — new visits.
How to Turn Marketing Into a Revenue Generator
At brands such as PepsiCo, Mondelēz International and MasterCard, perceptions of marketing are starting to shift from being a cost centre to a revenue generator. Traditionally, marketers have justified their spending on media, ads and promotions by pointing to an uplift in brand awareness, sentiment or sales at some point later down the line. While these metrics continue to hold true, marketers are under mounting pressure to show that they can also generate revenues quickly and directly from their own in-house resources.
The 2016 Guide to Keyword Research
Search engines have been minimizing the importance of keyword relevance signals for ranking for many years. It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases within the text of a web page is no longer required. Should you abandon keyword research and focus more effort on content creation? Surprisingly, the answer is no.