Magnet's Weekly Roundup - Neuromarketing: The Science, Art and Opportunity
Neuromarketing: The Science, Art and Opportunity
What if you could read minds? I'm slowly becoming more and more intrigued by neuromarketing and the science of being able to read a consumer's mind. Although, neuromarketing is nothing new. It’s been decades since advertisers, product developers and marketers first started using social psychology to influence what we buy. Companies have learned how to exploit basic human behaviors, and use science to understand how consumers react to marketing campaigns, products and eye-deceiving designs.
What Pokémon Go can teach us about email marketing
Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented reality is everywhere, especially in branding and marketing circles. Pokémon Go is not the first app to integrate augmented reality technology into its platform, but it is certainly the most popular. And it’s the first time we’ve seen AR scaled to a mass audience at this level. The game’s overnight success speaks for itself.
How to solve duplicate content local SEO issues for multi-location businesses
Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of locations sometimes have a hard time coming up with unique content for each of their locations and often use a template format that gets the majority of them filtered. So, what can multi-location businesses do to help improve their location pages and avoid the filter? Following are four tips for putting together rich, unique location page content.
11 Content Marketing Myths You Need to Stop Believing
Content marketing is an essential technique for marketers these days. Thanks to content marketing, companies have been able to raise brand awareness, increase leads, and elevate their status as an industry leader. Despite these benefits and acceptance, there are still misconceptions about content marketing that need to be debunked immediately. And, here 11 of those myths.
7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it would increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. “The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management,told The New York Times. “We’re worried that a lot of people using Facebook are not able to connect to friends and family as well because of that.”