02

Sep

2016

Magnet's Weekly Roundup - How to be Successful in Snapchat

Author: Robert Scott

Category: Blog Posts

How to be Successful in Snapchat

Even if you don’t have the deep pockets to afford a listing in the discovery section of Snapchat, there is still an opportunity to participate in the fastest growing social network on the web. As with all things social media, it will require some creativity as well as an investment of time for engagement. Here are a few lessons that may prove useful to those considering the use of this medium

https://www.searchenginejournal.com/big-brands-snapchat-7-lessons-success/16868

Facebook Will Force Advertising on Ad-Blocking Users

Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software. The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and business platform.

http://www.wsj.com/articles/facebook-will-force-advertising-on-ad-blocking-users-1470751204

Fine Tune Your Automation Tools - What B2B Marketers are Sharpening Skills With Today

With a recent index report produced by the AMA indicating that investment in marketing tools will increase ever more in the coming years, thousands of businesses have created proprietary tools to help their customers streamline and simplify the process of marketing and selling their own products.

http://www.thedrum.com/news/2016/07/25/fine-tune-your-automation-tools-what-b2b-marketers-are-sharpening-skills-today

Why You Should Get to Grips With Buyer Behaviour

Today’s ever busy ‘always on’ landscape means there’s never been a more important time for marketers to get to grips with buyer behaviour. It’s a must if their products or services are to be successful. Failure to acknowledge the buyer journey makes it near impossible to sell anything particularly when it comes to B2B audiences.

http://www.marketingtechnews.net/news/2016/aug/08/marketers-why-you-should-get-grips-buyer-behaviour/

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