02

Sep

2016

Magnet's Weekly Roundup - 7 Ways To Get To Know Your Audience Better

Author: Robert Scott

Category: Blog Posts

7 Ways To Get To Know Your Audience Better

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.

http://marketingland.com/7-ways-get-know-audience-better-181862#.V59xHs5zQpk

5 Ways Brands Are Incorporating Facebook Messenger Bots in Their Marketing

If you listen to Mark Zuckerberg these days, the future of marketing is chat, specifically within the Facebook Messenger app, with its 1 billion monthly users. Just three months after opening up Messenger bots to developers and brands, marketers are experimenting with everything from automated shopping to recipe recommendations. Here's a look at how five brands are using chatbots as part of their marketing strategies.

http://www.adweek.com/news-gallery/technology/5-ways-brands-are-incorporating-facebook-messenger-bots-their-marketing-172754

Is “SEO” The Right Term Anymore?

An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues. We still do these things today, of course — but we also do so much more.

http://searchengineland.com/seo-right-term-anymore-254487#.V6Boj6nsbzs

Link Profile Analysis: How to Prevent Penalties by Being Proactive

As most SEOs know, links are still extremely important to ranking highly in the Google search results. In fact, a recent study performed by Backlinko showed that “the number of domains linking to a page correlated with rankings more than any other factor.” Thus, it makes sense for most all large companies with a significant website presence to implement a regular link pruning schedule. At ymarketing, we call our process of link pruning “link remediation.”

http://searchengineland.com/link-profile-analysis-prevent-penalties-proactive-254512#.V6G80XyJ89w

Top 6 SEO Ranking Factors of 2016

Are links on other websites that point to your site an important Google-search ranking factor?

The answer used to be blatantly obvious, and for some, it still is. Google, however, made major changes to its search engine algorithm during the past few years. The company also changed the way it displays search results. Then there are mobile search results, which can be different from desktop results, the possible impact (or not) of social media shares, the emergence of Google's RankBrain artificial intelligence (AI), and many other factors that come into play.

http://www.cio.com/article/3104104/search/top-6-seo-ranking-factors-of-2016.html

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