Posts from July 2016
20 years ago, a worldwide phenomenon known as Pokémon captured the hearts of kids and teens with its video games for the Nintendo Game Boy. The aim of the game - catch as many Pokémon as you can. It spawned a huge trading card game, movies, toys, comic books, video games and even an animated TV series that is still running today, and now it has hit our phones in a big way. Pokémon GO is the big new craze blowing up around the world, topping app stores on both the Apple Store and Google Play... more...
Snapchat has long been seen as the young person’s social media. Indeed it still is, with 68% of smartphone users aged 18-24 using the app, but there is a growing demographic for Snapchat – the over 35’s. 14% of over 35’s are now using the picture sharing app; a sharp increase from the 5% that were using it back in 2014. So what does this growing demographic mean for Snapchat? It could be the same case that we’ve seen of other social media, where parents follow in their children’s steps and j... more...