Posts from December 2014
YouGov’s recently launched profiler has caused a great deal of interest among marketers and the general public. It is a market segmentation tool that creates a portrait of a brand’s customer base that can allow them to plan further marketing strategies. Although it can be a bit of fun and an interesting way to spend 10 or so minutes, it is questionable whether this is a viable tool to use for demographic profiling in the world of marketing. It’s a basic human trait that we know exists in mos... more...
Facebook recently announced their latest advance in mobile omnipresence with the rollout of hyper-local ads, enabling local businesses to target micro audiences that are within the vicinity of the business. Business owners will be able to define gender, age range and geographical proximity to their location, and then create ads (including text, an image, as well as ‘Get Directions’ and ‘Like’ buttons) which will appear in the target audience’s timeline when they are close to the business. Why... more...
Even as a “cup half full” sort of person, it genuinely startles me that within the communications industry still many agencies do not have a meaningful vision. This is fundamental. No vision means no dream to inspire and excite staff and clients alike. No vision means no big, guiding direction for decision making. No foundation for principles or ways of working. And no right or wrong. It leaves one buffeted by whim, and the tactical. Directionless. Great visions and great dreams inspire loyal... more...