10

Mar

2017

Waterstones has recently become an unlikely success story. The book retailer has recently reported a pre-tax profit of £9.8m in the year to 30 April 2016. This is ‘unlikely’ because the general trend for book retailers in the face of the Amazon behemoth and the rise of downloadable texts has been very much a downward one. However, this positive news has been somewhat tainted by a few small pockets of local consumer wrath in the quaint towns of Southwold, Rye  & Harpenden where Waterstones... more...

Author: Tim Waddington

Category: Blog Posts

03

Mar

2017

Happy Friday everyone! To help you gear down for the weekend we have two blogs from us at TMP Magnet and have compiled some of our favourite industry articles from this week: How Newsjacking Brands Covered the Oscars #envelopegate Fiasco Every so often an event occurs which seems to capture the ‘zeitgeist’. The heady combination of a pseudo-amusing occurrence, a particularly slow news day, and some sort of celebrity or showbiz involvement always seems to create the sort of social currency whi... more...

Author: Robert Scott

Category: Blog Posts

01

Mar

2017

Every so often an event occurs which seems to capture the ‘zeitgeist’. The heady combination of a pseudo-amusing occurrence, a particularly slow news day, and some sort of celebrity or showbiz involvement always seems to create the sort of social currency which blows up into an ‘OMG have you seen this?’ sharing spree. On Sunday night (or Monday morning in the UK) the 89th Academy awards gave the world another of these shock moments. A man gave another man the wrong envelope. A simple mistake.... more...

Author: Tim Waddington

Category: Blog Posts

24

Feb

2017

We love getting inspired by our industry’s most insightful and interesting figures. This week, we’re taking a look at some of the sources of information, inspiration, knowledge and news that we love learning from. We’re taking a sideways look at the people that we most enjoy reading on Twitter. It’s impossible to grade these in any particular order from ‘best’ to ‘not quite outright best, but still really really good and in our top 15’, so we’re putting them in alphabetical order. the Ad Cont... more...

Author: Tim Waddington

Category: Blog Posts

24

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have compiled some of our favourite industry articles from this week: Google to Sunset Google Site Search by end of 2017 Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google Site Search is a paid product that lets you power your internal website’s search engine based on the Google search technology. Google charges based on monthly query volume for the product.... more...

Author: Robert Scott

Category: Blog Posts

17

Feb

2017

Why 'Stop Funding Hate' Shouldn't Be As Straightforward As That I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.stop... more...

Author: Robert Scott

Category: Blog Posts

16

Feb

2017

I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.stopfundinghate.org.uk/ but this group has actually seen relatively... more...

Author: Tim Waddington

Category: Blog Posts

10

Feb

2017

  Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Influencer Marketing Looks BIG in 2017 - Some Words of Caution It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion of... more...

Author: Robert Scott

Category: Blog Posts

08

Feb

2017

It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion of people you like/respect/trust/admire ‘influencing’ you into making certain purchasing decisions, through brand endorsement. This is nothing new. In the 1950’s cigarette companies would tell us how many Doctors preferred their brand. In the 1960’s... more...

Author: Tim Waddington

Category: Blog Posts

03

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Dancing to Kylie & Lunch in Italy... Key Ingredients in Strengthening Client Relationships As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advic... more...

Author: Robert Scott

Category: Blog Posts

02

Feb

2017

As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advice I can give them so that they can start building similar relationships with their client contacts. As it’s not something that I consciously think about doing, I was slightly perplexed by the question and had to force myself to deconstruct what a good “business relationship” i... more...

Author: Rupen Shah

Category: Blog Posts

27

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Seven Qualities Authentic Organisations and Brands Share Do you ever get tired of trying to be real? Get disenchanted with trying to be authentic? That feeling of tension between what you believe you should be doing, and what is easy or comfortable? I get it all the time. Even kicking off this post there’s a t... more...

26

Jan

2017

  Do you ever get tired of trying to be real? Get disenchanted with trying to be authentic? That feeling of tension between what you believe you should be doing, and what is easy or comfortable? I get it all the time. Even kicking off this post there’s a tension. There’s the safe, easy, vanilla option. Create a simple, unchallenging piece. Five hundred words. All uncritical and evangelical about how good authenticity is. Good for oneself. Good for a business. All smug, and cosy and political... more...

Author: Matt Richards

Category: Blog Posts

25

Jan

2017

An introduction to the basics of Social Media and when is the optimum time to post to maximise engagement: If you have any questions on Social Media advertising please get in touch below. more...

Author: Kit Cox

Category: Blog Posts

20

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: 5 New Year’s Resolutions that TMP Magnet are Going to Live By in 2017 Be More Honest More Authenticity, Less Marketing Jargon, Zero Bullshit Avoid Sales Schmucks Avoid Extremes Avoid the Tale of the Cobbler’s Shoes http://www.tmpmagnet.co.uk/blog/2017/01/5-new-year-s-resolutions-that-tmp-magnet-are-going-to-live-b... more...

Author: Robert Scott

Category: Blog Posts

18

Jan

2017

Be More Honest There’s a conception (which is probably true in many cases) that agencies and marketing experts push ideas and campaigns onto clients for disingenuous or misguided reasons. Perhaps a media buy with the ad network which happens to give the agency kickbacks or preferential rates is a good idea, but that shouldn’t be the motivating factor for planning it. Similarly, when a client says ‘We want to do a campaign on Snapchat’, it can be easy and tempting to just go along with it, rat... more...

Author: Tim Waddington

Category: Blog Posts

13

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Birth of Large-Scale Crowd-Sourcing in New Product Development? Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of pretty... more...

Author: Robert Scott

Category: Blog Posts

11

Jan

2017

Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of pretty huge companies have been quietly gathering information from their audiences and implementing them into their product development. What’s been astonishing is that the use of a two-way medium (in this case Twitter) to directly take on points of view an... more...

Author: Tim Waddington

Category: Blog Posts

06

Jan

2017

Happy New Year and Happy Friday! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: It's 2017, and Here's Our Roundup of Predictions for the Marketing Industry Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but I’... more...

Author: Robert Scott

Category: Blog Posts

05

Jan

2017

Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but I’m afraid we think there’s already enough noise on the internet about that. We think that it roughly falls into 3 categories: Abstract, vague notions which make the ‘guru’ espousing them seem like some sort of prescient, futuristic, new clothes-wearing Emperor. Predic... more...

Author: Tim Waddington

Category: Blog Posts

11

Nov

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week: Turning Content Pages into Lead Generators This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into subscribers and subscribers into customers. There was one answer to this question in my mind: landing pages. http://marketingland.com/turning-co... more...

Author: Robert Scott

Category: Blog Posts

04

Nov

2016

What Chatbots Are Teaching Us About the Future of Marketing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser... more...

Author: Robert Scott

Category: Blog Posts