24

Feb

2017

We love getting inspired by our industry’s most insightful and interesting figures. This week, we’re taking a look at some of the sources of information, inspiration, knowledge and news that we love learning from. We’re taking a sideways look at the people that we most enjoy reading on Twitter. It’s impossible to grade these in any particular order from ‘best’ to ‘not quite outright best, but still really really good and in our top 15’, so we’re putting them in alphabetical order. the Ad Co... more...

Author: Tim Waddington

Category: Blog Posts

24

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have compiled some of our favourite industry articles from this week: Google to Sunset Google Site Search by end of 2017 Google has confirmed with Search Engine Land that they are discontinuing support for the Google Site Search product. Google Site Search is a paid product that lets you power your internal website’s search engine based on the Google search technology. Google charges based on monthly query volume for the produc... more...

Author: Robert Scott

Category: Blog Posts

17

Feb

2017

Why 'Stop Funding Hate' Shouldn't Be As Straightforward As That I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.sto... more...

Author: Robert Scott

Category: Blog Posts

16

Feb

2017

I read an interesting article in Marketing Week recently with the headline ‘Should advertisers ‘Stop Funding Hate’?’ https://www.marketingweek.com/2017/02/08/advertisers-stop-funding-hate/  and it got me thinking. Initially not about advertising, or brands, or media buying or any of the other topics contained within the article, but about those inverted commas. The article was specifically about the pressure group http://www.stopfundinghate.org.uk/ but this group has actually seen relatively... more...

Author: Tim Waddington

Category: Blog Posts

10

Feb

2017

  Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Influencer Marketing Looks BIG in 2017 - Some Words of Caution It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion... more...

Author: Robert Scott

Category: Blog Posts

08

Feb

2017

It was only a few years ago that ‘Influencer Marketing’ was the buzzword du jour at any advertising, media, marketing or technology conference or seminar that you were lucky enough to be attending. Once again, this makes perfect sense: The notion of people you like/respect/trust/admire ‘influencing’ you into making certain purchasing decisions, through brand endorsement. This is nothing new. In the 1950’s cigarette companies would tell us how many Doctors preferred their brand. In the 1960’s... more...

Author: Tim Waddington

Category: Blog Posts

03

Feb

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: Dancing to Kylie & Lunch in Italy... Key Ingredients in Strengthening Client Relationships As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what adv... more...

Author: Robert Scott

Category: Blog Posts

02

Feb

2017

As a Client Partner, probably the most fundamental aspect of my job is building strong, long-lasting relationships with my clients. Recently, I’ve been asked by a couple of less experienced members of the team what advice I can give them so that they can start building similar relationships with their client contacts. As it’s not something that I consciously think about doing, I was slightly perplexed by the question and had to force myself to deconstruct what a good “business relationship” i... more...

Author: Rupen Shah

Category: Blog Posts

27

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Seven Qualities Authentic Organisations and Brands Share Do you ever get tired of trying to be real? Get disenchanted with trying to be authentic? That feeling of tension between what you believe you should be doing, and what is easy or comfortable? I get it all the time. Even kicking off this post there’s a... more...

26

Jan

2017

  Do you ever get tired of trying to be real? Get disenchanted with trying to be authentic? That feeling of tension between what you believe you should be doing, and what is easy or comfortable? I get it all the time. Even kicking off this post there’s a tension. There’s the safe, easy, vanilla option. Create a simple, unchallenging piece. Five hundred words. All uncritical and evangelical about how good authenticity is. Good for oneself. Good for a business. All smug, and cosy and polit... more...

Author: Matt Richards

Category: Blog Posts

25

Jan

2017

An introduction to the basics of Social Media and when is the optimum time to post to maximise engagement: If you have any questions on Social Media advertising please get in touch below. more...

Author: Kit Cox

Category: Blog Posts

20

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: 5 New Year’s Resolutions that TMP Magnet are Going to Live By in 2017 Be More Honest More Authenticity, Less Marketing Jargon, Zero Bullshit Avoid Sales Schmucks Avoid Extremes Avoid the Tale of the Cobbler’s Shoes http://www.tmpmagnet.co.uk/blog/2017/01/5-new-year-s-resolutions-that-tmp-magnet-are-going-to... more...

Author: Robert Scott

Category: Blog Posts

18

Jan

2017

Be More Honest There’s a conception (which is probably true in many cases) that agencies and marketing experts push ideas and campaigns onto clients for disingenuous or misguided reasons. Perhaps a media buy with the ad network which happens to give the agency kickbacks or preferential rates is a good idea, but that shouldn’t be the motivating factor for planning it. Similarly, when a client says ‘We want to do a campaign on Snapchat’, it can be easy and tempting to just go along with it, ra... more...

Author: Tim Waddington

Category: Blog Posts

13

Jan

2017

Happy Friday everyone! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: The Birth of Large-Scale Crowd-Sourcing in New Product Development? Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of prett... more...

Author: Robert Scott

Category: Blog Posts

11

Jan

2017

Recently, we’ve noticed an interesting trend developing. Whilst everyone is still looking at 2017 Marketing predictions, breaking their new year’s resolutions, and nervously wondering what awaits the world after January 20th, a few CEOs of pretty huge companies have been quietly gathering information from their audiences and implementing them into their product development. What’s been astonishing is that the use of a two-way medium (in this case Twitter) to directly take on points of view an... more...

Author: Tim Waddington

Category: Blog Posts

06

Jan

2017

Happy New Year and Happy Friday! To help you gear down for the weekend we have a brand new blog from us at TMP Magnet and have compiled some of our favourite industry articles from this week: It's 2017, and Here's Our Roundup of Predictions for the Marketing Industry Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but... more...

Author: Robert Scott

Category: Blog Posts

05

Jan

2017

Hello, and happy 2017. Apologies in advance if you were really hoping to read another agency point of view on what’s going to be paradigm-shifting, game-changing, mind-blowing and Rubicon-crossing, in our industry in 2017, but I’m afraid we think there’s already enough noise on the internet about that. We think that it roughly falls into 3 categories: Abstract, vague notions which make the ‘guru’ espousing them seem like some sort of prescient, futuristic, new clothes-wearing Emperor. Pr... more...

Author: Tim Waddington

Category: Blog Posts

11

Nov

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week: Turning Content Pages into Lead Generators This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into subscribers and subscribers into customers. There was one answer to this question in my mind: landing pages. http://marketingland.com/turning... more...

Author: Robert Scott

Category: Blog Posts

04

Nov

2016

What Chatbots Are Teaching Us About the Future of Marketing Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers. But a good implementation of a simple chatbot requires a deft understanding of the interplay between man and machine. And as technology slingshots us forward, the comprehension of this "in-between" space will be a prerequisite for any brand or advertiser... more...

Author: Robert Scott

Category: Blog Posts

21

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: SEO is not Dead; It’s Just a Shape-Shifter I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title... more...

Author: Robert Scott

Category: Blog Posts

19

Oct

2016

An impressive alternative has emerged in the race to deliver effective experiences to mobile audiences – Progressive Web Apps. Mobile App Boom As mobile usage exploded, an app driven economy surfaced, with many benefits for users but also some key drawbacks. The benefits lie in the ability to build rich, fast and immersive experiences on the device. The main drawback is that your customers need to download the app before they can use it. If you think that doesn’t seem like a problem the nu... more...

Author: Al Cattell

Category: Blog Posts

14

Oct

2016

Happy Friday! To help you gear down for the weekend we have compiled some of our favourite articles from this week, as well as revisiting a previous one from us here at Magnet: Hashtag or Crashtag: Should I Use Hashtags in My Marketing Campaign? There is no doubt that with Twitter's continuing growth, hashtags have become ingrained in modern popular culture, as well as being increasingly seen as a vital part of Omni-channel marketing as a means to harness conversation and to drive increased... more...

Author: Robert Scott

Category: Blog Posts